SERVIVE (SERVice Oriented Intelligent Value Adding nEtwork for Clothing-SMEs embarking in Mass-Customisation).

Objective: SERVIVE proposed the enlargement of the assortment of customizable clothing items currently on offer, the enhancement of all co-design aspects (functionality and fun) and the development and testing of a new production model based on decentralized networked SME cells. The Servive network did not only seamlessly link critical Mass-Customisation (MC) enabling services, but more important it adapted these services to the specific needs of well-defined target customer groups.

Participants: Athens Technology Centre (EL), RWTH-Aachen (DE), Customax (NL), UNICATUM (DE), Silva & Sistelo SA (PT), Adidas AG (DE), Digital Humans (CH), Bekleidungsphysiologisches Institut Hohenstein (DE), Miralab-University of Geneva (CH), Institut Francais du Textile et d' Habillement (FR), NCSR "Demokritos" (EL), The University of the Arts London (UK), School of Art & Design-Nottingham Trent University (UK), StudioDemetra (IT), Team Colours Ltd (UK)
Programme: Nanosciences, Nanotechnologies, Materials & New Production Technologies (Seventh Framework), European Union.
Start: September 2008, End: August 2011.
Total budget: €4.640.436, NCSR budget: €273.638